Saturday, June 30, 2012

Freeway X Levi Celerio Launch Event

Hey Coffeeholics! Several weeks ago I had the privilege of attending the launching of Freeway's National Artist Fall 2012 Collection Series. It was held at The Row at Greenbelt 5. It was truly a spectacular event as it was the first time that Freeway honors a National Artist in the realm of music. 

In the past years, the series featured National Artists Nick Joaquin (Literature), Ang Kiukok (Visual Artist), Jose Garcia Villa (Literature), Ramon Valera (Fashion Design), F. Sionil Jose (Literature) and Vicente Manansala (Visual Arts). For Fall 2012 Collection of the National Artist Collector's Series, Freeway features the works of National Artist for Music, Levi Celerio.

While I was there at the event, I learned a lot about our National Artist Levi Celerio. His name and face was  a bit familiar to me just coz I remember reading the newspapers about his passing. I also remember watching a show where he was featured playing music using only a leaf! So watching and learning how his love and passion for music has deeply affected our culture and society really left me in awe. I didn't know that he left such a huge legacy to us all. His amazing talent as a lyricist is evident due to the 4,000 Filipino folk, Christmas, and love songs that he has written and later on became so much popular that most ended up as movie titles. Who cannot forget memorable love songs such as Saan Ka Man Naroroon?, Kahit Konting Pagtingin, and Sa Ugoy ng Duyan. I also had no idea that the folk songs that I heard since childhood and have taught to my students were penned by him - Ang Pipit, Itik-Itik, Waray-Waray, Ang Pasko ay Sumapit, and Ako ay May Singsing. His songs indeed made an impact to our culture because his songs cherish life, convey nationalistic sentiments, and even utter grand philosophies. 

To further enlighten and entertain us with music and the beauty of the song and lyrics composed by Levi Celerio, Miss Pilita Corrales lent her voice to the songs that our National Artist wrote. We all sang, hummed, and swayed to the familiar music as she sang several songs that night. 

Giselle Tongi was also there to grace the event as our host. 

And of course, I was able to get a closer look at the Freeway x Celerio collection. Each piece of clothing had a Celerio influence on it. Whether it be lyrics of his famous songs or symbols that are associated to our dear National Artist, wearing a Freeway x Celerio collection will definitely be eye-catching and worth also talking about.

The guys have their own Celerio polos as well.

One of my favorites!

Love the details and vintage feel of this one!
Yes, the design of the sleeves are actually LYRICS!

Music inspired clothing by Freeway

Love this! Perfect for our current weather!
Also had a fun time meeting a lot of bloggers during the event. I was very happy to bump into old blogger friends and make new ones! It felt like a grand reunion. Thanks Freeway for inviting all of us!

with stylist Keigh Jalbuena, Rovie, and Helen
With Jen and Rovie! Ty for this photo!
I just had to post this.. sayang blurred yung una kong photo with glitter girl Rovie! 
Meeting old friends and getting to know new ones:
Top Left: with Mitch and Ann  (missed you guys! tagal na di nagkikita!)
Top Right: with Pepang and Ar-ey
Bottom Left: with Jacky and Jen
Bottom Right: with Kat and Jen

Jen, Sire, Kai, and Earth = The Good Morning CLub on Twitter!
Yay the Good Morning Club on Twitter were able to meet up on this event!

@urmajesty_sire @ilgrifatto @earthlngorgeous @kai_sensei @shopgirljen
Too bad that @fashionweather, @gelleesh, and @petitboyblogger weren't here.
Sana may meetup ulit soon!
Love the one of a kind neck harmonica necklace!

To know more about the collection, visit  Plus get fresher updates at their Facebook Page ( and Twitter

So Coffeeholics, don't forget to check out Freeway's fall collection! I'm sure you'll find something awesome and suitable with our rainy weather. See you around!

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