THE BODY SHOP LAUNCHES
A NEW BEAUTY MOVEMENT: BEAUTY WITH HEART
Last March 22, The Body Shop
launched a new beauty movement called Beauty With Heart that will inspire
individuals everywhere and transform the boundaries of beauty.
Beauty With Heart places
emphasis on a beauty experience that is more than skin-deep, putting a human
stamp on beauty and empowering people the world over to Look Good, Feel Good
And Do Good.
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| Lily Cole to act as first global Brand Advocate for pioneering beauty brand |
Beauty With Heart will
spring to life through a new store experience called Pulse, as well as through
the active support of the first global Brand Advocate for The Body Shop, Lily
Cole.
Activist, model and actor
Lily Cole is the embodiment of the Brand’s strong Values and the first of a
community of inspiring young activists.
Sophie Gasperment, Executive Chairman, The Body Shop, said: "We know that our Brand delivers more than beauty; our products truly contain heart as well. Today, we’re looking to a future where our vision of beauty can be experienced by new generations for whom it is all about looking good, feeling good and doing good, too.”
Lily Cole, global Brand
Advocate for The Body Shop, said: “I have long been an advocate of the
potential of using business and consumer power to cause positive
change. The Body Shop takes a responsible attitude to people and the
environment, and it feels amazing to be supporting a brand who are
pioneers in that way of working.”
The launch took place in
central London and attracted figures from the world of fashion, beauty and
lifestyle such as Vivienne Westwood and Jo Wood.
The Body Shop became one of
the world’s first ethical businesses when it opened its first store in 1976 in
Brighton, UK. Today, The Body Shop welcomes over 275 million shoppers to its stores
every year, and has over 2,700 stores in 63 countries worldwide.
Beauty With Heart will be rolling out in the UK on May 3,
with global roll out to follow from May 15 onwards.
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