Hey Coffeeholics! Sorry, it's been a while I know. I've been on sick leave ever since I was hospitalized so now I'm catching up on some of the events that I went before I got sick. One of the events that I was so happy to attend was the relaunching of the newly made over Forever 21 store at SM Megamall! Has anyone been there? I was so amazed to see how very organized and so much cooler it has become. Shopping at Forever 21 has now become so much easier! Check it out.. Forever 21 - the First and Forever.
When California’s fast-fashion line Forever 21 entered into the Philippine retail landscape in 2010, its flagship store in SM Megamall distinguished itself as the defined fashion mecca for stylish apparel that catered to every personality. With a huge selection of hip, trendy clothes and accessories, Forever 21’s arrival on Philippine shores was highly anticipated; so much so that when its first branch opened, the anticipation had built up to the point of frenzy. On a larger scale, the retail giant’s foray into the Philippines marked a surge of change within the fashion industry, effectively ushering in the concept of big-brand fast fashion into the country and opening the floodgates for its burgeoning international retail fashion market.
Now on its fourth year of operations in the Philippines, Forever 21 has become a household name – with 9 stores spread across Luzon, Visayas, and Mindanao, and another one fast on its way within 2014.
Change, as with all things in the fashion world, was always in the offing. Now also in its fourth year, Forever 21’s SM Megamall flagship store receives a sophisticated and streamlined makeover, reflecting the brand’s new international look.
Restyled. Revamped. Reinvented.
Gone are the ornate Lucite chandeliers and patterned walls; in their stead, fresh white walls with splashes of black, touches of whitewashed wood and brick, and industrial-inspired shelving provide a clean and chic slate underscoring the veritable fashion playground for which Forever 21 has become known. A glimpse into its newly-renovated Megamall store provides a clear overview of the brand’s offerings, with neon signs demarcating each collection.
Stronger sections for brands-within-brand 21Men, Girls, Active, Basics, Denim, Lingerie, and Forever 21 +, as well as for accessories and shoes, round out the rest of the store’s 2,600-plus square meters.
With an easier-to-navigate layout and a clean palette for a backdrop, the Forever 21 experience at SM Megamall is better than ever. It is now easier to spot treasures perfectly suited for any personality amongst the massive collection. New items are displayed on the floor three times a week, giving customers something new to look forward to at any given time.
Customers can also look forward to a more varied selection of items covering a multitude of trends, from boho chic to normcore to understated elegance. With fresh takes on partnerships with Keith Haring, Jean-Michel Basquiat, NBA, and Mattel, Forever 21 shoppers can literally wear their hearts, hobbies, and interests on their sleeve.
Clearly, apart from the tastefully laid-back pieces that fit the stylish individual’s lust for ensembles that flaunt either a festive, tropical vibe or an edgy, of-the-moment feel, there’s more to look forward to at Forever 21. This overall effort serves as a testament that not only is Forever 21 staying true to the constant renewal of fashion, it is also committed to further the absolute thrill of shopping.
So coffeeholics, what do you think of the "new" look of SM Forever 21? I really really like it! It's easier to look for the items that I want.. and those neon signs really help. :) I like how they organized all the basics in one place and the active wear in another.. I remember at the old setup of the shop, you really have to take time and look around before you can find those basic skirts or spaghetti strap tops. Now its all in one place. Very convenient! So after checking out the store, we were also treated to a mini fashion show on what's the latest at Forever 21.
Me with Shopgirl Jen
Thank you Forever 21 for inviting me!
Forever 21 partners with MasterCard this season for Shop Forever, a raffle promotion to gear up MasterCard holders with a chance to win any hardcore shopper’s dream: a wardrobe in Forever 21’s latest collection. A minimum single-receipt purchase of Php 2,500 with a Philippine-issued MasterCard gives the cardholder (1) e-raffle entry for a chance to win a Php 21,000 shopping spree at Forever 21. Double your chances of winning with an SM Advantage, SM Prestige, BDO Rewards, and PRiMO cards. Promo runs until October 31, 2014. Terms and conditions apply.
ABOUT FOREVER 21
Forever 21, Inc., headquartered in Los Angeles, California, is a specialty retailer of women’s and men’s clothing and accessories. Known for offering the hottest and most current fashion trends, at a great value to consumers, Forever 21 is a model for fast fashion. This model operates by keeping the store exciting with new merchandise brought in daily. The retailer operates over 600 stores in the United States with international operations in Canada, China, Europe, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, Philippines and United Kingdom. For more information please visit: www.forever21.com
In the Philippines, Forever 21 is located at Megamall, SM Makati, SM City Cebu, The Block North Edsa, Mall Of Asia, Lanang Premier, Aura Premier, SM City Fairview, SM City Clark, and soon to open at SM Southmall.