Thursday, July 24, 2014

Share A Coke Today

Who has found their personalized coke bottle already in a store? :) I'm pretty much sure you are now familiar with Coca-Cola Philippines' latest campaign which is in a nutshell about sharing. So have you had an opportunity to "Share a Coke" with each other already?

Coca-Cola has released the most popular Pinoy nicknames, terms of endearment, and group names on personalized Coca-Cola products for a more fun and personal way of sharing a Coke. Popular Filipino names (I'm assuming ha!) are already printed on coke bottles. I found out that my first two names are part of the "mass" printing of names so yay for me. Haha. 

Last July 12, I was able to attend the launching of this campaign which was held at the Mega Fashion Hall in SM Megamall. I think the #ShareACoke idea is a fantastic and quite effective campaign! In fact this phenomenal Coca-Cola campaign has taken over 50 nations by storm and is in effect in the Philippines already.

Leading the celebration was Jasmin Vinculado, Marketing Director of Coca-Cola Philippines, who also headed the first ever Share a Coke campaign in Australia.

Miss Jasmin Vinculado
“We brought Share A Coke to the Philippines with one goal – to share happiness. Sharing a Coke is a simple yet fun and exciting way for us Filipinos to be able to show our appreciation to people who make us happy. For mothers who cook our breakfasts every day, for the fathers who drop off their children to school every morning, for the friends who listen to our never-ending problems, for the manang who serves our food in the cafeteria, for the manong who opens the door for us and wishes us a great day with his bright smile, for everyone who has shown us kindness—we would like to share a Coke with them simply because we know that happiness is made more real when shared.” Vinculado enthuses.

Miss Vinculado sharing a coke with Mr. Ben Chan

Among the event’s highlights was a celebration of the long-standing partnership between Coca-Cola and the country’s leading teen clothing brand Bench/. Staying true to the essence of Share a Coke, Vinculado, on behalf of Coca-Cola, shared a Coke with Ben Chan, Chairman and CEO of Bench to show the company’s appreciation for all the years they have worked together.

This was followed by a fashion show, where models clad in stylized Share a Coke shirts showcased their personalized Coca-Cola bottles and cans on the catwalk. At the same time, they entertained and interacted with the co-models and guests alike by showing them the many ways of sharing a Coke.


Coca-Cola Happiness Ambassadors Joseph Marco, Julia Montes, and Enchong Dee gave the audience a blast by sharing personalized Coke cans bearing terms of endearment “Crush,” “Hottie,” and “Love” to some unsuspecting guests.

Joseph Marco - Coca-Cola Happiness Ambassador
Julia Montes - Coca-Cola Happiness Ambassador
Enchong Dee - Cocal-Cola Happiness Ambassador

The message of the event was simple: Sharing a Coke is a simple yet personal way to show appreciation for people who make you happy. It inspired all attendees to show gratitude for even the small, everyday gestures that otherwise go unnoticed – like how your officemate “Jen” makes work more exciting, how your barkada serves as your second family, how your BFFs provide the best shoulder to lean on, how your kuya is always there to protect you, or how your ‘nay loves you unconditionally.

My cousin and bff blogger -- Shopgirl Jen and I are the "Ate's" in our family. Hehe.
Don't forget to share a coke with your loving ate! :)
Showing our appreciation for other people’s simple gestures by sharing a Coke has never been more fun and exciting. The personalized Coke packs are available in sari-sari stores, convenience stores, groceries, supermarkets and even vending machines nationwide. 

I guess by now you are wondering how to get a personalized Coca-Cola bottle. Well, for starters, you have to drop by a Share a Coke booth that can be found in supermarkets, malls and schools. The line might be long (during the event ours was quite a bit long! hehe) but its worth it especially since you will end up having your own personalized Coca-Cola printed in an instant.

Step 1: Type your name on the screen. Sorry guys, 8 characters is the maximum!
Step 2: When you are sure that THAT is the name you want to have it printed out -- press the YES button!
Step 3: Then collect your personalized Coke bottle! :)
And here is Jen's and mine already printed out! YAY! Thank you so much Coca-Cola! Happiness indeed. :)

We were able to get another personalized bottle to share to a friend so I had one made for Anabel -- my coteacher who is a super fan of coke. Like I'm the coffeeholic one and she's the coke-aholic gal. She's also a close friend and I'm glad I was able to show my appreciation to her by sharing this coke  with her! :) 

And so coffeeholics and coke-aholics, if you still can't find your name on any bottles that are out there sa stores, don't despair! Now go to the website - or visit the official accounts on Facebook, Twitter, and Instagram of Coca-Cola Philippines. There you can actually vote and register your name (or someone else's) and who knows, it might end up on the next batch of personalized coke bottles that they will be shipping out in the stores. Look forward to a happy weekend!

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